Last week and this week, my family and I helped my father-in-law and brother-in-law make preparations for their umrah trip to the holy land.

Yesterday they left for Madinah from KLIA. Alhamdulillah so far their journey is smooth, they are super happy to have the opportunity to be Duyuuf Ar-Rahman (guests of God).

During the preparation of their umrah, there were some things from the travel agency (that in my personal opinion) could be improved as an effort to minimize problems and concerns for the umrah congregation.

I used this as a 'case study' for me to create a brand for an Umrah agency that is committed to providing high-quality service to ensure a comfortable and safe umrah experience for the congregation.

Thus the brand 'Baseera Travel & Tours' was born whose name I took inspiration from Surah Yusuf verse 108.

'Basirah' (from that verse) means clear vision / evidence - becoming a reflection of the umrah service offered so that the congregation has 'clear vision' without being obscured by problems and 'incompetency' that can affect the quality of their umrah journey in the holy land.

This is one of the most enjoyable Brand Identity Designs I made. Please visit each uploaded image.